Projeto de Lei nº 842, de 2024
PROJETO DE LEI Nº , DE 2024
This bill proposes amendments to the Brazilian Internet Civil Framework (Marco Civil da Internet) to mandate that internet applications and software using artificial intelligence for audio and audiovisual content generation must include clear and continuous labeling indicating that the content was AI-generated. Failure to comply is treated as a violation of consumer defense norms, subjecting responsible parties to penalties under the Consumer Defense Code alongside civil, criminal, and specific administrative sanctions. The legislation is introduced in response to rising digital scams, deepfakes, and identity cloning facilitated by generative AI technologies.
Summary and content fields are drawn from the document text and are pending editorial review.
Who issued it
Who it governs
This document is for lawmakers, regulators, internet application providers, and legal professionals tracking AI regulation and consumer protection in Brazil.
What the document contains
The document addresses the mandatory labeling of AI-generated audio and audiovisual content distributed via internet applications, establishes user rights to be informed about AI-generated material, and outlines legal penalties for non-compliance tied to consumer protection law.
The text lacks technical specifications regarding what exact watermarking or labeling resolution is required, does not provide independent definitions for artificial intelligence beyond general references, and does not establish a specialized supervisory body dedicated solely to AI oversight.
- Internet applications and software utilizing AI to generate audio or audiovisual content must insert clear information throughout the content indicating it was produced with AI assistance.
- Users are granted the explicit right to be informed when accessed content is generated using artificial intelligence resources.
- Non-compliance with the labeling requirement is categorized as an infraction of consumer defense norms under Brazil's Consumer Defense Code.
- Responsible parties face penalties ranging from fines to activity interdiction, alongside potential civil, criminal, and specific legal liabilities.
- The bill enters into force 90 days after its official publication.
1. Art. 1º - Purpose of the Law 2. Art. 2º - Amendments to Law No. 12,965/2014 (Marco Civil da Internet) 3. Art. 3º - Entry into force
How it scores
Each score is backed by a quote verified against the document text. Editorial review has not yet confirmed them.
Accountability
2/5Clear responsibility for AI outcomes
sujeitará o responsável legal pela aplicação de internet ou programa de computador no país às penalidades
Art. 2o
screening score · 2026-10-23
Fairness
0/5Non-discrimination and equitable treatment
screening score · 2026-10-23
Human Dignity
0/5Respect for the inherent worth of persons
screening score · 2026-10-23
Human Oversight
0/5Humans remain in control of consequential decisions
screening score · 2026-10-23
Privacy
1/5Protection of personal data and private life
Com base em fotos pessoais disponíveis nas redes sociais, aplicativos podem produzir vídeos falsos
JUSTIFICAÇÃO
screening score · 2026-10-23
Transparency
4/5Openness about how AI systems work and are used
deverão inserir informação clara e adequada, ao longo de todos os conteúdos, de que foram produzidos com o auxílio desses mecanismos
Art. 2o
screening score · 2026-10-23
Enforcement
4/5Consequences and compliance mechanisms with real force
O descumprimento do disposto neste artigo é considerado infração das normas de defesa do consumidor e sujeitará o responsável legal pela aplicação de internet ou programa de computador no país às penalidades previstas na Lei no 8.078
Art. 2o
screening score · 2026-10-23
Impact Assessment
0/5Required assessment of an AI system's risks/impacts before or during use
screening score · 2026-10-23