Record STMT-W28E121Advisory

Being clear about AI-generated content

Guidelines Institutional policyOceania · AUadopted

This guidance document explains when and how to disclose the use of artificial intelligence in creating or altering content. It emphasizes transparency to build trust, reduce risks, and meet legal obligations regarding misleading information. The document outlines considerations based on content impact and degree of AI contribution, recommending methods such as labelling, watermarking, and metadata recording.

Summary and content fields are drawn from the document text and are pending editorial review.

Who issued it

Department of Industry, Science and ResourcesGovernment

Lead issuer

Legal forceAdvisory

Under whose authorityInstitutional policy

Judged fromfull text

Who it governs

CompaniesGeneral publicAI developers and providersAI deployers and users

This is for anyone creating or changing content using artificial intelligence who needs to understand when and how to transparently disclose its use.

Sectors

Cross-sector

What the document contains

What's covered

The document covers principles and methods for disclosing AI-generated or AI-modified content across text, images, video, and audio. It provides guidance on assessing content impact and extent of AI contribution to determine appropriate disclosure strategies such as labelling, watermarking, and metadata.

What's missing

The text does not provide specific legal statutes, technical enforcement mechanisms, or formal definitions for legal compliance.

Key takeaways

Being clear when using AI helps people understand where information comes from and how much to rely on it.
Transparency builds trust, reduces legal and safety risks, supports public education, and can provide a competitive advantage.
The right approach to disclosure depends on the context, potential impact, and degree of AI use.
Methods of disclosure include visible labelling, watermarking for media files, and metadata recording.
Content with higher impact and greater AI involvement requires more rigorous disclosure than low-impact content with limited AI use.

Outline

· Why this matters
· How to be transparent
  - Consider the impact
  - Check how much was AI-generated
  - Add clear signs

Issued22 April 2026

Length542 words

FormatNot recorded

Scopenational

How it scores

Pending review

Each score is backed by a quote verified against the document text. Editorial review has not yet confirmed them.

Accountability

0/5

Clear responsibility for AI outcomes

screening score · 2026-10-24

Fairness

0/5

Non-discrimination and equitable treatment

screening score · 2026-10-24

Human Dignity

0/5

Respect for the inherent worth of persons

screening score · 2026-10-24

Human Oversight

0/5

Humans remain in control of consequential decisions

screening score · 2026-10-24

Privacy

1/5

Protection of personal data and private life

Laws on misleading information, privacy and online safety may apply to AI-generated content.

Why this matters

screening score · 2026-10-24

Transparency

5/5

Openness about how AI systems work and are used

Being clear when you use AI to create or change content helps people understand where the information comes from, and how much they can rely on it.

Be clear about AI-generated content

screening score · 2026-10-24

Enforcement

0/5

Consequences and compliance mechanisms with real force

screening score · 2026-10-24

Impact Assessment

4/5

Required assessment of an AI system's risks/impacts before or during use

Start by considering how the content could affect people. Use clearer or more visible methods when AI-generated content could influence decisions.

Consider the impact

screening score · 2026-10-24

Topics

ai_generated_content transparency watermarking disclosure metadata