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Record STMT-W3A173ELegally binding

Projeto de Lei nº 6119, de 2023

PROJETO DE LEI Nº.................., 2023

Legislation State lawLatin America and the Caribbean · BRproposed

Bill PL 6119/2023 proposes amending the Brazilian Penal Code (Decree-Law No. 2848/1940) to criminalize the fraudulent use of artificial intelligence in advertising. It establishes penalties of four to eight years of imprisonment and a fine for creating, using, and propagating AI-generated videos of famous or anonymous persons intended to manipulate or deceive consumers. The bill was introduced by Deputy Kim Kataguiri on December 20, 2023.

Summary and content fields are drawn from the document text and are pending editorial review.

Who issued it

Câmara dos DeputadosLegislature · BR
Lead issuer
Legal forceLegally binding
Under whose authorityState law
Judged fromfull text

Who it governs

General publicLegislatorsRegulatorsConsumers

Legislators, legal professionals, and regulatory authorities evaluating criminal penalties for deceptive AI-generated advertising in Brazil.

Sectors
Consumer and household · advertising and consumer deceptionCross-sector

What the document contains

What's covered

The bill addresses the criminal liability of individuals who use artificial intelligence to generate fraudulent promotional videos featuring famous or anonymous individuals to deceive consumers.

What's missing

The text does not provide broader AI governance mechanisms, risk classifications, regulatory oversight bodies, or technical definitions beyond penalizing deceptive AI advertising.

Key takeaways
  • The bill proposes adding Article 171-B to the Brazilian Penal Code to address AI-driven advertising fraud.
  • It penalizes creating, using, and propagating AI-generated videos of real or anonymous people designed to deceive consumers.
  • Offenders face imprisonment from 4 to 8 years plus a fine.
  • The justification highlights the increasing frequency of fake advertisements promising miraculous cures or quick gains using manipulated famous figures.
Outline
· Art. 1º Scope and purpose
· Art. 2º Addition of Article 171-B to the Penal Code regarding advertising fraud with AI
· Art. 3º Entry into force
· Justification (Justificativa)
Issued20 December 2023
Length386 words · 2 pages
FormatNot recorded
Scopenational

How it scores

Pending review

Each score is backed by a quote verified against the document text. Editorial review has not yet confirmed them.

Accountability

0/5

Clear responsibility for AI outcomes

screening score · 2026-10-23

Fairness

0/5

Non-discrimination and equitable treatment

screening score · 2026-10-23

Human Dignity

0/5

Respect for the inherent worth of persons

screening score · 2026-10-23

Human Oversight

0/5

Humans remain in control of consequential decisions

screening score · 2026-10-23

Privacy

0/5

Protection of personal data and private life

screening score · 2026-10-23

Transparency

0/5

Openness about how AI systems work and are used

screening score · 2026-10-23

Enforcement

4/5

Consequences and compliance mechanisms with real force

Pena - reclusão, de 4 (quatro) a 8 (oito) anos, e multa

Art. 2º

screening score · 2026-10-23

Impact Assessment

0/5

Required assessment of an AI system's risks/impacts before or during use

screening score · 2026-10-23

Topics

artificial_intelligence fraud consumer_protection criminal_law advertising